Whether you made it to the cannabis industry’s largest event in 2022 or not, this blog is for you.
Couldn’t make it to MJBizCon 2022? Botani has your back!
We set up our booth, hit the convention center floor, and had an amazing time attending panels, chatting with new brands, and meeting up-and-coming movers and shakers in the cannabis industry.
It was truly an exciting time—and educational, too. To help set you up for success in the year to come, we wanted to share our key takeaways from this year’s MJBizCon.
Here are the trends you need to look out for in 2023 and beyond:
Pre-Rolled Blunts Are on the Rise
The pre-roll category has been wildly popular with cannabis consumers for years, and at this year’s MJBizCon, we discovered that brands are boosting a whole new way to roll: pre-rolled blunts. Traditionally assembled by the user with tobacco leaf blunt wraps purchased from a gas station, convenience store, or smoke shop, pre-rolled blunts bring unprecedented convenience to a classic category, and business is booming!
We saw all kinds of pre-rolled blunts in Vegas, including traditional tobacco blunts, hemp wraps, and even tea wraps. As exciting as it was to explore all the options, Botani firmly believes that natural is the way to go. We’ve crafted our pre-rolled blunt wraps exclusively from hemp, so you can jump on the trend and provide consumers with the natural, dependable, high-quality smoking experience they’re looking for.
When It Comes to Branding, It’s All About What’s on the Inside
New brands pop up at MJBizCon like mushrooms after the rain, but what makes a brand last? In the cannabis space, people often focus on creating unique branding to differentiate themselves in an increasingly crowded field, but at the end of the day, if your product looks (and smokes!) exactly like competition, you’ve missed an opportunity to make the impression that really matters.
As important as packaging and marketing materials are, the appearance of the product itself can make or break the consumer’s overall impression of their cannabis experience. Botani’s hemp wraps have a unique appearance that allows your products to shine once they’re out of the package. Stand out from the crowd by adopting Botani’s innovative solutions to pre-rolls, filler, and more.
Consumption Lounges Are on the Horizon
Social consumption is a key aspect of cannabis use in much of the world—from those famous Dutch coffee shops to Spain’s cannabis social clubs—and American cannabis consumers have been clamoring for the coffee shop experience since legalization began to spread throughout the states.
As European nations observe the impact of legalization and cannabis-related legislation within the US, the US should turn to Europe to learn the do’s and the don’ts of creating successful cannabis lounges.
Low Dose Cannabis Is Catching On
In the early days of cannabis, it was all about the race to the top of the THC ladder. But these days, with commercial THC at its maximum, consumers are demanding a more bespoke, niche experience. As the market expands, new niches create new opportunities every day.
The current focus on high THC products has expanded to include products that spotlight minor cannabinoids, and consumer demand is driving an increasing number of low-dose products for smokers who prefer a more laid-back smoking experience. Adding Botani’s hemp filler to your product is a great way to create a dependable, delicious smokable that delivers an indulgent, high-quality cannabis experience that isn’t overwhelming.
We’re Reaching New Frontiers in Scalability
As the cannabis market grows, so do the companies that serve discerning cannabis users. This means that now is a big time for scalability, as an increasing number of companies consider cost-effective ways to scale their businesses as efficiently as possible. With the pre-roll category growing more and more popular—doubling since 2019—automatically manufactured pre-rolls are at the forefront of the scalability revolution.
WIth the rapid pace of innovation in the cannabis industry, there are now machines that can effectively automate every step of the pre-roll production process, from harvest to packaging operations and beyond. At MJBizCon, we saw test runs of at least ten machines that are poised to revolutionize the pre-roll space. For all too long, pre-rolls were considered low-quality products, but times have changed. The new wave of pre-roll machines combined with Botani’s paper and hemp products are the easiest ways to set yourself up for success in this booming segment of the cannabis market.
Next on the horizon? As the industry masters pre-rolls, we think that the automation of cone making is the next step. Yes, you read that right! Not just cone-filling, but actual cone making. When the time comes, Botani has all the products you need to scale your cannabis cones effectively, efficiently, and with a focus on quality.
With more than 1,300 exhibitors attending MJBizCon 2022, it was impossible to see everything this incredible gathering had to offer. But one thing is clear: the cannabis industry is growing rapidly! This year’s conference was twice as large as previous gatherings, and we’re sure next year will be even bigger.
There’s never been a better time to succeed in the cannabis business. With Botani by your side, you’ll be ready to take on the world.