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Creating a consistent product and experience for your customers is foundational to building a successful brand. You spend money, time, and effort convincing consumers to try your product – if they enjoy it, great! But what happens if they purchase again, and the product isn’t quite the same? The brand value has been diminished, and an unwritten promise has been broken. They may move on to a competitor, or worse, leave unfavorable reviews.
Flower-based products like pre-rolls or hemp cigarettes carry unique consistency challenges.
The flower material used in the product will have variations from batch to batch. In addition, growing conditions like light, nutrients, or air temperature can significantly impact the plant and change the aroma, taste, terpene profile, or even cannabinoid levels.