When Botani first introduced our botanical blunt wrappers, we knew we were stepping into a market driven by familiar routines. For more than two decades, incumbent tobacco-based blunt wraps were the norm. Consumers expected two features above all else:
· A smooth, uniform look.
· The ability to seal a blunt with a quick lick-and-stick.
Our botanical alternatives brought something new. They delivered a clean aroma, a fresh taste, and a more natural burn. But in a category where appearance and adhesion were non-negotiable, we needed to provide those same features without sacrificing the integrity of our product.
Testing the Solution
Meeting that challenge meant drawing on the experience of our entire team. We set out to replicate the ease of lick-and-stick without flooding our blunt wrappers with synthetic gums. Our scientists and engineers explored natural options that would
give customers the adhesion they were used to while staying true to our botanical vibe.
We tested ingredients for safety in production, measured how they behaved once combusted, and eliminated anything that failed to meet our standards. It took the combined knowledge of our team and 400 years of paper-making and tobacco experience to find the perfect solution.
What Self-Adhering Means
The phrase “self-adhering” can be misleading. Our blunt wrappers are not coated with a permanent adhesive. They still require moisture to activate. Once dampened, the edges press and seal with the ease customers expect.
The way we make them is also different. We use a two-step paper-making process. To us, that makes it real paper. The difference gives our product an authenticity that matches the experience consumers are looking for.
Why It Matters
Adding adhesion wasn’t about reinventing the act of rolling. It was about restoring what blunt consumers already expect while improving the experience. With our self-adhering blunt wrappers, customers get the ease of lick-and-stick along with the benefits of a botanical base.
The response has been great. In some markets, more than half of new opportunities have converted into customers. For us, that confirms the value of bringing adhesion
to our lineup. It makes our wraps easier to adopt without asking buyers to compromise on quality or expectations.
Innovation on Our Terms
For us, innovation is about adapting without compromise. Self-adhering blunt wrappers show that it’s possible to meet consumer expectations while holding to a high standard.
When we decided to enter this market, we knew we would need to match features customers already relied on. Now, with self-adhering blunt wrappers, we offer a solution that sticks the right way.